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Product Narrative
Guidebook
Most teams have a product. Very few have a narrative.
When sales, marketing, and product can't agree on what they're selling, everything suffers. Pitches drift. Campaigns disconnect. Decisions stop making sense. That misalignment has a name: a missing narrative. This workbook is the structured process for fixing it.
I have delivered over a hundred storytelling workshops and seen the same problem in every room. This is what I built to solve it.
What's inside the report...
Discovery — Three questions that expose misalignment: what value does your product create, who cares most about it, and why are you best placed to deliver it.
Your Brand — Mission, Vision, Values, Positioning. The foundation every consistent story needs to be built on.
Your Product and its Audience — From features to value proposition. From generic messaging to a clear picture of who you serve and why they choose you.
Your Market — Legacy, Reach, Relevance, Authority, Results, Social Proof. The layer that makes your narrative credible, not just compelling.
Definition and Delivery — How to take everything you have discovered and turn it into one story your whole team tells the same way.