Tell Better Stories
Win Minds & Markets
Helping teams discover, define and deliver Product Narratives
Your product has a story, you just dont know it
3 books & 20 years of research, frameworks and case studies into the science and craft of product storytelling. Get all three sent to your email free.
Why Your Product Needs a Narrative
After working on thousands of products, I've seen a clear pattern: features rarely win on their own. Products succeed when a team can answer three questions the same way, every time.
When those answers don't line up, sales tells one story, marketing tells another, and product drifts. A Product Narrative is what holds them together — and it's exactly what our storytelling workshops help your team uncover, sharpen, and use consistently.
When those answers don't line up, sales tells one story, marketing tells another, and product drifts. A Product Narrative is what holds them together.
Elliott Rayner
Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives.
His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups.
The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK's top product marketers, ranking 7th on the list of most influential in the field.
Three ways to bring clarity to your product story—before complexity takes over.
your Story
To train product and marketing leaders to become credible storytellers.
Join The CohortYour Story
To define and align a clear product narrative that all teams can rally behind.
Book a WorkshopYour Story
To embed narrative into all product, marketing, and go-to-market decisions.
Hire ElliottHeads of Marketing and Product Marketing at Ingrid, Booking.com, Qonto and New Relic
Over 100 workshops delivered across global brands and high-growth scale-ups.
"You were really an extension of the team. The systems you built, the agentic flows, the messaging frameworks, the website review. It was more like a pressure cooker with a lot of results."
Head of Marketing, Ingrid
"We invited Elliott to the Booking.com headquarters to give a workshop on Storytelling to the full Marketing function. His content hits the sweet-spot between inspiration, theory and hands-on tools to implement on your own projects right away."
PMM Lead, Booking.com
"Elliott conducted a workshop for my 15+ PMM team at Qonto, helping us understand how to better tell comprehensive stories across product in the B2B space. My team found his work extremely inspiring and are still leveraging this today."
Head of Product Marketing, Qonto
"Elliott's 4 part storytelling workshop was well structured and engaging from beginning to end. He is a dynamic presenter and his recommendations for additional resources were on point. My team is already starting to apply what they have learned to product messaging."
Head of Product Marketing, New Relic
"Elliott introduced our Miro community to the world of storytelling using business cases and real-world examples to explore why storytelling plays such a crucial role in our lives and within our minds. Both sessions were very engaging."
Head of Community, Miro
"Elliot has done a phenomenal job of deconstructing storytelling and making it into a science. Every moment of the course had actionable takeaways. I will confidently say it'll exceed your expectations."
Lead Product Marketer, Freshworks
Start with a free story audit
Thirty minutes on your product story. You leave with the three things stopping your team repeating it back.
Book an intro call