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Tell Better Product Stories
Win Minds & Markets
Storytelling Support for Product & Marketing Teams
Why Your Product Needs a Narrative
After working on thousands of products, I’ve seen a clear pattern: features rarely win on their own. Products succeed when teams can explain three things with clarity.
Most teams struggle to answer these questions in a consistent way. When they don’t, sales tells one story, marketing tells another, and product drifts.
That’s where a Product Narrative comes in — and what our storytelling workshops help your team uncover, sharpen, and utilise consistently.
Founder Bio
Elliott Rayner is a Fractional Head of Storytelling, helping product & marketing teams turn complex products into clear, compelling product narratives.
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His work is grounded in the science of storytelling and a background in neuroscience, combined with 20+ years of experience across global brands and high-growth scale-ups.
The frameworks Elliott developed along the way now power his course, book, and workshops — helping teams craft clear, compelling strategic narratives. He was recently recognised as one of the UK’s top product marketers, ranking 7th on the list of most influential in the field.
ā"We invited Elliott to the Booking.com headquarters to give a workshop on Storytelling to the full Marketing function. His content hits the sweet-spot between inspiration, theory and hands-on tools to implement on your own projects right away.
Leroy Kaandorp, PMM LEAD, Booking.com
How I Create Narratives
Three ways to bring clarity to your product story—before complexity takes over.
Discover
your Story
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To train product and marketing leaders to become credible storytellers.
Define
Your Story
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To define and align a clear product narrative that all teams can rally behind.
Deliver
Your Story
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To embed narrative into all product, marketing, and go-to-market decisions.