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A Fractional Head of Storytelling
A clear, aligned narrative is a strategic asset. It's the single version of your story that marketing, sales, and product all draw from, so every campaign, every pitch, every piece of content pulls in the same direction.Building that narrative is a process. Embedding it across the organisation is a discipline. Both require someone whose focus is making sure your story is the sharpest, most consistently told version of itself.
Two things shift when storytelling is properly embedded.
The First is how messaging gets created. Rather than each team interpreting the narrative in their own way, everyone draws from the same foundation. Communication becomes clearer, more persuasive, and easier to act on.
The Second is how consistently the story is told. Not just in campaigns, but across every touchpoint. The same core narrative, reinforced everywhere, builds the kind of recognition and belief that compounds over time.
These aren't cosmetic changes. They're structural ones.
INGRID
“Testimonials provide a sense of what it's like to work with you or use your products. Change the text and add your own."
OWOW
"A great testimonial can boost your brand’s image. Click to edit and add your own."
DOJO
“Have customers review you and share what they had to say. Click to edit and add their testimonial.”
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Narrative Discovery
Before any writing happens, we listen. Structured conversations across your team to understand how different people describe the company, where they align, and where they don't. Most organisations are surprised by what this surfaces.
Narrative Definition
Only after that research do we build the narrative. Your differentiated value, your ideal customer, your proof — structured into a single architecture that every piece of communication can draw from.
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Narrative Delivery
The narrative embedded into the places it matters most. Your homepage, your sales enablement, your product pages, messaging hierarchy, and go-to-market decisions.— all pulling in the same direction.
Who is this for
This engagement is designed for growth-stage companies where narrative alignment has become a strategic priority. Typically a CMO, CPO, or founder who has recognised that inconsistent storytelling is costing them deals, slowing onboarding, or creating friction in the market. Where marketing, sales, and product are each telling a different version of the same story, and nobody has the mandate or the process to fix it.
Available as a lighter-touch bi-weekly model over six months, or as an intensive engagement for teams that need to move faster. Both are built around embedding, not advising. The goal is a narrative your team owns long after the engagement ends.
