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A Fractional Head of Storytelling
A clear, aligned narrative is a strategic asset. It's the single version of your story that marketing, sales, and product all draw from, so every campaign, every pitch, every piece of content pulls in the same direction.Building that narrative is a process. Embedding it across the organisation is a discipline. Both require someone whose focus is making sure your story is the sharpest, most consistently told version of itself.
Two things shift when storytelling is properly embedded.
The First is how messaging gets created. Rather than each team interpreting the narrative in their own way, everyone draws from the same foundation. Communication becomes clearer, more persuasive, and easier to act on.
The Second is how consistently the story is told. Not just in campaigns, but across every touchpoint. The same core narrative, reinforced everywhere, builds the kind of recognition and belief that compounds over time.
These aren't cosmetic changes. They're structural ones.
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Narrative Discovery
A structured session to gather your existing messaging, surface what's working and what isn't, and build a shared foundation from the insights your own team already holds.
Narrative Definition
A deeper session where we define your differentiated value, your ideal customer profile, and your proof using the Product Narrative Canvas.
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Narrative Delivery
Ongoing sessions to embed the narrative into your sales enablement, landing pages, messaging hierarchy, and go-to-market decisions.
The Details
This engagement is designed for growth-stage companies where narrative alignment has become a strategic priority. Typically a CMO, CPO, or founder who has recognised that inconsistent storytelling is costing them deals, slowing onboarding, or creating friction in the market.
Available as a lighter-touch bi-weekly model over six months, or as an intensive engagement for teams that need to move faster. Both are built around embedding, not advising. The goal is a narrative your team owns long after the engagement ends.
