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Why Your Product Needs a Narrative
After working on thousands of products, I’ve seen a clear pattern: features rarely win on their own. Products succeed when teams can explain three things with clarity.
Those answers seem simple, but in most teams, they are anything but aligned. And when those answers are unclear or inconsistent, it shows up everywhere.
Sales teams pitch different stories, marketing campaigns feel disconnected, and product decisions drift away from what customers actually need.
That is where a "Product Narrative" comes in.
The Product Narrative Workshop
A full-day session designed to give your team the thing that decides which products win: a single, clear, aligned story for your product.
Using the science of storytelling, real case studies, and proven frameworks, your team aligns around: what you do, who it’s for, why it matters, and how to consistently bring this to life across your sales enablement.
We don't just work with marketing. The workshop brings key voices from product and sales into the room, creating alignment as the story is built, not forcing buy in afterwards.
The Product
We start with what your product does and why it matters. The real value you create—and your unique edge in delivering it.
This is where we strip away features and get to the core: the difference your product actually makes."
The Audience
We then define who exactly gets the most from that value.
Allowing you to zero in on the people who get the most out of what you offer. The sharper your focus, the stronger your message lands.
The Market
Finally, we ask, how can we prove you’re the best at delivering that value?
Having a great story is one thing. Backing it up is another. This section builds the credibility layer, the proof that turns belief into buy-in.
The Details
In Person
A full 8-hour session, fully customised to your product and your teams.
Online
For distributed teams, the same workshop runs across four focused online sessions.
Pricing Starts at €7,950
Includes:
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Pre-workshop alignment call
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Post-workshop follow-up consultation
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Product Storytelling Certification
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Digital copy of The Story Engine
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All frameworks and case studies
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Full session recording and transcripts
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AI-generated insights report
